The objective task method, which is also known as the "objective and task" method, is a system in which a business decides how much money to put into its marketing budget based on specific goals rather than just on sales revenues or projections.
The actions you need to take to reach your goal are called tasks. Examples of tasks include: Objective: what you would like to do. Goal: how much and when you intend to do it.
The development of a company's brand and the establishment of a relationship between the company and its customers through that brand are the goals of advertising in order to initiate and maintain sales to those customers.
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