the best approach to budgeting is objective and task budgeting, whereby the company determines its promotion objectives, outlines the tasks to accomplish these objectives, and multiple choice asks the ad agency for an estimate. surveys customers to determine what spending levels they think are appropriate. asks the media to propose a program. determines what spending level top management will allow for the proposed program. determines the promotion cost of performing these tasks.

Respuesta :

The objective task method, which is also known as the "objective and task" method, is a system in which a business decides how much money to put into its marketing budget based on specific goals rather than just on sales revenues or projections.

What is the goal and the task?

The actions you need to take to reach your goal are called tasks. Examples of tasks include: Objective: what you would like to do. Goal: how much and when you intend to do it.

What is advertising's purpose?

The development of a company's brand and the establishment of a relationship between the company and its customers through that brand are the goals of advertising in order to initiate and maintain sales to those customers.

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