Respuesta :
core product is the answer to the given fill in the blanks about mature markets commoditization.
A company's major offering to customers, whether it be a service or product, is known as its core product or flagship product. Either the firm manufacturing the core product or another company to which the it is sold may integrate the it into an end product. Philip Kotler is credited with creating the idea of the term in his 1967 book Marketing Management: Analysis, Planning, and Control. It makes up the first level of the Three Levels of a Product concept.
According to Kotler, there are three categories of products: core product, actual product, and augmented product.
Question
most firms today compete in mature markets characterized by commoditization. in these cases, the typically becomes incapable of differentiating the product offering from those of the competition.
- supplemental products
- experiential products
- extended product
- tangible products
- core product
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