Average cost strongly influences how businesses decide to price their goods. Sales of specific commodities by businesses are directly correlated with the size of the relevant market and the strategies
adopted by competitors. With cost on the vertical axis and quantity on the horizontal axis, an average cost curve may be drawn. These graphs frequently include display marginal costs, which are the costs of the last unit produced at each point and, in the short run, indicate the slope of the variable cost curve (and hence the first derivative of variable cost). Because fixed costs are all incurred prior to any production, and marginal costs are only incurred as production proceeds, the average cost curve typically has a U-shape.
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