A market-product grid serves as a framework for connecting different market segments of potential customers with the products being sold or future marketing initiatives.
People who are gathered together for marketing purposes are referred to as market segments. Market segments are subsets of a broader market that frequently group people together based on one or more shared traits. Market segments are subgroups of the total market for a company that are determined by things like consumer interests, demography, demands, and behaviors, among other things. Businesses can break down their overall audience into smaller, more manageable groups by segmenting their market. determining the market based on their needs and desires. Examine their usage patterns, preferences, way of life, and demographic information. Keep in mind the market's growth potential as well as your competitors' possible risks to your business.
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