Amazon and Orbitz are both part of _______ marketing channels

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12-12-2022
Business

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Amazon and Orbitz are both part of _______ marketing channels

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afreenmajid123 afreenmajid123 · Answer 1 · 2022-12-17T12:56:51+01:00

A strategic alliance of channels implies.The marketing channel of a company is used as the marketing channel for commercial products/services.

There are 2 types direct marketing producer-consumer,and indirect producer-intermediary-consumer.Indirect Marketing Channels Channels with one or more intermediaries.Channel members bridge the time, place, and possession gaps that exist between producer and consumer.Create time,place,form,and ownership utility for shoppers Amazon.com Direct Marketing Channels.A marketing channel is a business structure of organizations that extend from the point of production to the consumer.Intermediaries negotiate with each other, buy and sell products, and facilitate the change of ownership between the buyer and the seller.

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