sam's club has in-store demonstrations of special knives that are so tough they can cut through metal. sam's club customers watch demonstrations in awe, and as a bonus for listening to the features of the knives they receive a free paring knife. they are then told about the complete knife set and how to purchase it in-store or online. which step of the aida model does the sam's club example represent?

The AIDA Model, which stands for Attention, Interest, Desire, and Action, is a model for the advertising effect that outlines the steps a person takes while making a purchase of a good or service.

The hierarchy of effects model, often known as a hierarchical model, is a class of models that includes the AIDA model, all of which suggest that customers go through a process of stages or steps while making decisions on what to buy.

Attention, Interest, Desire, and Action are the stages (AIDA). Ideally, your content will do all four of these things during these four stages: draw attention to your brand; create interest in your product or service; pique desire for it; and prompt action to try or buy it.

To know more about AIDA model, refer:

https://brainly.com/question/6293538

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