Cost-sharing: Consumers may not be price sensitive when the cost of a good or service is to be covered by another party on their behalf.
Actually, customers are price sensitive because they seek to maximize the value of their time and money. Consumers are highly logical when determining what they will receive in return for their purchases of a good or service.
Consumers are likely to be price sensitive if the final benefit of their purchase is important to them. two circumstances would increase a customer's sensitivity to price When alternatives are accessible; and when you a chance to compare prices.
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