Sports personalities are portrayed as public properties, by the media. Their every move, personal life etc., are disclosed by the media. Their life becomes public, and one single negative news about them brings about backlash from the public.
Media should not infringe the personal space of the sportsperson.
Media should not exaggerate the loss of the sportsperson, in any game.
Media should support the sportsperson, and not create their negative image.
Media should help the sportsperson, who have lesser funds, in obtaining sponsorships.