________ rationality suggests that people are not inclined to gather all the information required to make a decision because we are not capable of getting all of them and digesting them. Therefore, you are more likely to pick something that meets maybe one or two criteria. It suggests that consumers and businesses opt to satisfice rather than maximize.
They will use rules of thumb. Corporations understand this concept and design their marketing strategy accordingly: aim to the ______ values, such as: for vegan, labeled the package not tested on animals.
a) Bounded, core
b) Limited, core
c) Bounded, fundamental
d) Limited, fundamental