Answer: $15 per new customer.
Explanation:
To calculate Jason's Customer Acquisition Cost (CAC), you would add his marketing and sales costs and then divide that total by the number of new customers acquired.
CAC = (Marketing Cost + Sales Cost) / Number of New Customers
CAC = ($10,000 + $5,000) / 1,000
CAC = $15,000 / 1,000
CAC = $15
So, Jason's Customer Acquisition Cost is $15 per new customer.