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A vivid word is an adjective that describes a bold and bright color, an intense feeling, or an image in your mind that is so clear you can almost touch it. Sometimes you have a vivid dream that feels so real that even when you wake up, you can't tell if the dream is really over.
Vivid words or phrases are expressions that convict strong, powerful beliefs or reactions. They can often be thought of as more eloquent and elaborated synonyms of a certain word (or phrase).
For example instead of using run, you could use dash, bolt, hurtle, sprint etc.