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On the long flight back from south korea, aaron had plenty of time to reflect upon the challenges and successes of his business trip that took him to four asian countries. his goal to sell his company's state-of-the-art bicycle pump to several foreign firms certainly could have gone better! although the 10 companies he visited didn't turn him down, only one agreed to place an order. representatives from one indonesian firm and two chinese firms asked him when he planned to come again! as aaron reviewed his notes, he pondered, "didn't they realize the expense of these international trips?" aaron is experiencing:

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shinmin

Aaron is experiencing the differences between low and high context culture.

The two terms "high context" and "low context” are used to label broad-brush (lack in detail) cultural differences among civilizations.

High context is where people have close influences over a long period of time. Many characteristics of cultural behavior are not finished clear because most individuals here  know what to do and what to anticipate from years of communication with each other. While low context is where individuals have a habit to have many connections but of smaller period or for some detailed reason.

 

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