The best suggestion to give to Frank when he asked about what could be done with the data that is being generated is that the data may be of good use when the social media are being used in having to find out the customer’s recommendations and the ones that they are buying in which could be the common interest of buyers.
The answer is: Use data to find out which products are popular among costumers and which are not
From social media, the site owners could identify the activities that the social media users made. From the amount of clicks and duration of view, site owners could acquire a data regarding which pages are popular among users so they can formulate proper advertisements to promote these products.
