Before oberweis began to sell its new waffle bowls company-wide, the company offered them in only one store in the st. louis market. this process of learning how well the market likes a new product is part of
The process of learning of how well the market likes the new
product is a part of test marketing. This is an experiment that are being
conducted in the marketing field in means of having to ascertain the reaction
of the consumers in having to involved them with their evaluation exercises
without their knowledge.
