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A local car insurance company advertises their products with television commercials. during those spots, there are flashy lights, attractive dancers wearing skin-tight outfits, and local celebrities talking about how they have that company's insurance. the advertisement does not, however, mention any of the features or costs associated with the product. this company is attempting to earn customers through which path of processing

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SeoJoon15

The way that the company is attempting to earn the consumers is by through the path of processing called the peripheral-route. This is a method of persuasion in which an information or message is being strengthened because of the cues or support that is being given along with the information.

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