Identify briefly the marketing mix (4ps) strategies for LEGO- Product: LEGO is a family toy marker that was founded by Kirk Kristiansen family in Billund, Denmark in 1934. At the beginning, LEGO concentrate on the wood bricks, in 1958 they change the material into plastic. Since 1980. LEGO Group through show DACTA to develop educational chance for their toys, they developed such as Expert series, and LEGO City sets LEGO Star Wars. Then, in recent years, a game of Star War, the app of LEGO for the iPhone. In 2011, LEGO and LEGO Friends for their brick kingdom, and this phase can bring them more attractive and profits -Place: LEGO use different ways to sell their product, you can find it in the LEGO retail stores, also can buy it from their official website, as well as it can be sold in Disney World. Today, LEGO has operated 90retail stores.
