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In order to deal with the declining effectiveness of traditional advertising, marketers are finding unique ways to reach out to target customers. integrating their goods with popular television programs is one such way. this sort of advertising in which actors are shown using branded products is an example of _____.

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In order to deal with the declining effectiveness of traditional advertising, marketers are finding unique ways to reach out to target customers. integrating their goods with popular television programs is one such way. this sort of advertising in which actors are shown using branded products is an example of product placement.

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