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Why is the title of Doris Lessing’s “No Witchcraft for Sale” ironic? There is no witchcraft that will allow Teddy to be adequately healed. There is witchcraft involved in Gideon’s responses to the scientists. There is no witchcraft in Gideon’s remedy, only wisdom from his father. There is witchcraft involved in the act of saving Teddy’s eyesight and health.