To include customers in the marketing process is an example of consumer strategy. A companies consumer strategy refers to how a company includes consumers in their decision making process, how their branding relates to their consumers and how the target their consumers. It is important to ask consumers for insight on what they would like to see from your products and services and what they can change. Focus groups and surveys are a way consumers can voice their opinion and help a company make sure they are hitting their target market and goals.
