You've just opened your new bakery shop in paris, and would like to have more customers in your shop. which bid strategy do you need to select when setting up your campaign to get the required results?
The bid strategy that one has to select for increasing the number of customers in the scenario painted above is ENHANCED CPC [ECPC]. Bid strategy refers to the the method that you used to get across to the right customers during your campaign using Ad words channel. Enhanced CPC is a kind of bid strategy which alter your cost per click in order to maximize your conversion. This type of bid strategy usually combine manual bidding with a bidding strategy.
