Respuesta :
The fact that Kelsie doesn't care who she works for, or what systems she develops and just wants to be the best means that she is embracing industry-wide product differentiation. There are three Porter's Generic Competitive Strategies: cost leadership, differentiation and focus. Kelsie feels unique and that makes the differentiation.
In the above mentioned scenario Kelsie is using the one of porter's competitive strategies known as Industry-wide product differentiation even though there is still a risk of losing customers for these strategies. This product differentiation strategy maintains a creative skilled development team to increase the production and a good reputation for the quality.