The sustainable marketing concept focuses on : The future best interests of customers and the business.
What is sustainable marketing concept?
Sustainable marketing concept refers to the promotion of environmental and socially responsible products, practices, and brand values.
Sustainability marketing is a way to build relationships with consumers while letting them know that they are important and so are future generations.
Businesses can use sustainable marketing for the following:
- Specific product
- Time-sensitive cause
- Growth of their businesses.
Hence, unlike the marketing concept, the sustainable marketing concept focuses on the future best interests of customers and the business.
Learn more about sustainable marketing concept here : https://brainly.in/question/9358135
