Determine whether the data described below are qualitative or quantitative and explain why.

The brand of peanut butter eaten in households surveyed by a consumer research company.

A. The data are qualitative because they don't measure or count anything.
B. The data are quantitative because they don't measure or count anything.
C. The data are quantitative because they consist of counts or measurements.
D. The data are qualitative because they consist of counts or measurements.