Answer:
A) perceived value
Explanation:
Perceived value is how a customer values the product he purchased compared to what his expectations about the product were and how he compares that product to similar products available from competitor firms.
Jeremy was probably very enthusiastic about his new cell phone and expected it to be a very good cell phone. But once he started using it he found out that it wasn't as good as he expected it to be. This usually makes consumers very unhappy, it's much better for a product to be better than expected, than worse than expected.
