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Brand advertisers largely consider user-generated content as low-quality, brand-unsafe inventory for running advertisements. This can be attributed to:A-content adjacency.B-audience matching.C-collaborative filtering.D-search engine marketing.E-use of negative keywords.

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Answer:

A. Content adjacency

Explanation:

Brand advertisers largely consider user-generated content as low-quality, brand-unsafe inventory for running advertisements. This can be attributed to content adjacency.

The content adjacency problem basically refers to concerns over where a firm's advertisement will run.

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