Answer:
a. Values
Explanation:
Values describes basic convictions that "a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite mode of conduct. Values are the important ideas, thoughts and beliefs which are being shared by people within certain culture. It defines that what is seen as good and bad, what needs to be done and what should be avoided there in that particular culture. Values play very major and important role in people's life. Values comes with a judgmental factor where one person labels certain things as right, wrongs, true, false, acceptable or unacceptable.
