Answer:
B. Reservations, pricing, and advertising
Explanation:
Demand management variable analyses profit contribution of products and customers. Enhancing demand for profitable products and customers, while decreasing demand for unprofitable ones.
Demand management involves pricing, advertising, reservation, and complimentary offerings.
It is a way for the business to maximise profit from activities that gives it more profit, while reducing activities that are relatively less profitable. This increases the efficiency of the business.
