P&G sells cosmetics, laundry detergent, and products like Pringles to the ________ market by establishing strong brand images, developing superior products, ensuring their availability, and backing them with engaging communications and reliable performance"
A consumer market is simply defined as all the individuals and households who gets or purchase and acquire goods and services.
A Consumer is simply an individual who see, knows or is able to identifies a need or desire, thereafter buy the product and then disposes of the product during the three stages of the consumption process.
