Answer:
industry members will strongly contest the efforts of new entrants to gain market share.
Explanation:
The Porter’s five forces of competition is a framework developed by Michael E. Porter in 1979, it is used to measure and analyze an organization's competitiveness in a business environment.
The Porter's five forces of competition framework are:
1. The bargaining power of suppliers.
2. The bargaining power of customers.
3. Threat posed by substitute products.
4. Threats posed by new entrants.
5. Threats posed by existing rivals in the industry.
A competitive force can be defined as all of the variables and factors that are capable of threatening the profitability, continuous growth and development of a business firm. Also, the competitive forces differs from one industry to another and as such they are never the same.
The competitive force of new entrants into an industry is usually weak when existing or old industry members with better experiences, understanding of the market and greater competitive advantage strongly contest the efforts of new entrants, in order to gain market share. New entrants generally do not have the wherewithal to contest with existing industry members.