openstax Michael Bronner made a killing in the direct marketing business as the cofounder and CEO of Bronner Slosberg Humphrey, a wildly successful direct-marketing firm. His newest venture, Upromise Inc., enlists some of America's largest corporations to help families pay for college and is extremely successful. The 40-year-old Bronner will more than likely start at least one more new company before he retires because Bonner is a(n): Group of answer choices

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Michael Bronner is a multipreneur in that he is participating in multiple ventures at the same time as co-founder and CEO of Bronner Slosber Humphrey, a new venture Upromise Inc, and there's still information that he can start one more company before he retires.

A multpreneur is an individual who works in several different businesses at the same time, requiring the administration and management of multiple businesses, which requires a lot of dedication.

Generally, multipreneurs are entrepreneurs who already have a successful business, so the opening of new businesses is the chance for greater opportunities to apply capital and be successful in other fields.

To be an entrepreneur and a multipreneur it is necessary to:

  • Dedication.
  • Time management.
  • Be creative and innovative.
  • Have communication skills.
  • Be patient.
  • Have negotiation skills.

Therefore, to be a multipreneur it is necessary to have vision and initiative to see market opportunities and consumption trends that can be successful.

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