The marketing executive need to use the Cash Flow Forecasting to forecast the minimum budget for the company's app installs goal for the next campaign.
What is a Cash Flow Forecasting?
This refers to process of estimating the flow of cash into and out of your business over a period of time.
Hence, the preparation of this Cash Flow will let the marketing executive know the minimum budget to be need for sponsoring the company's app installs goal for the next campaign.
Read more about Cash Flow Forecasting
brainly.com/question/14298404
