The researchers suggest that the role of the confederate in this study was to make the norms salient to participants.
What do you mean by field study?
- A field study is a type of research that is conducted outside of a lab setting, in a natural environment, as opposed to the controlled environment of a laboratory.
- In general, this type of research forbids the researcher from directly altering the environment.
What is an example of field study?
- Flexible user tests in the field, which integrate usability testing with adaptive interviews, are examples of field studies.
- You can learn a lot by asking individuals about their jobs and challenges.
What are the types of field study?
- Direct observation, participant observation, and qualitative interviews are all examples of field research approaches.
- Here, each of these techniques is explained.
- The Research Glossary defines terms associated with these and other field research topics.
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