Of all the elements of the marketing mix, decisions involving ________ are those most often affected by cultural differences among country markets.

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11-08-2022
Business

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Of all the elements of the marketing mix, decisions involving ________ are those most often affected by cultural differences among country markets.

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aryanagarwal466 aryanagarwal466 · Answer 1 · 2022-08-16T15:47:09+02:00

The answer is Advertising. Of all the elements of the marketing mix, decisions involving advertising are those most often affected by cultural differences among country markets.

Various cultural related factors affect the marketing mix especially advertising. Language has a significant impact on sales, marketing, advertising and labeling. It impacts the communication which includes deliver and interpret messages. Individual Values are influenced by their culture. This may have an impact on product positioning, design, marketing initiatives, etc. Different civilizations have different customs, or methods of doing things. These practices must be taken into account by a marketing strategy when choosing which items to introduce, how to present them, promote them. Food, the arts, and entertainment are common forms of diversion. Culture heavily influences these forms of amusement. In fact, these requirements and goals are frequently taken into account in marketing efforts to promote items.

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