The firms' reduced transaction costs, the emergence of new business models, and the influx of new competitors make the merger rational.
The strategic process of merging two or more businesses into a single, new legal entity is referred to as a merger. For instance, in 2015, H.J. Heinz Co, a producer of ketchup, when Kraft Foods Group Inc. merged their companies to form H.j. Heinz Company, a major international food and beverage company.
When two businesses combine to create a new business, it is called a merger. Businesses merge in order to enhance their market share, broaden their product offerings, lower risk and rivalry, and boost profits.
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